New GEICO/Lucas Oil Top Fuel dragster crew chief Aaron Brooks went into this week's testing session at Palm Beach International Raceway with some trepidation, but left with a great deal of enthusiasm. "The last three years, I've started each season with a new team," Brooks said. "It can take a long time to get everybody on the same page. These guys on the GEICO team have been together a while, and it showed. Everyone was flawless. "I didn't realize just how well we were doing," Brooks said. "The second or third day we ran a 3.80 and Morgan came back to the pit with a big smile and said, 'Man I've never gone that quick before.'

"To me, Lucas Oil Stadium has the complete package," says Stadium Journey co-founder Paul Swaney. "It's entrenched right there in the city, they've got good food, the parking is accessible. The fans are friendly and knowledgeable." Swaney calls Indianapolis the best sports town in the United States. "They could have packed in eighty, ninety thousand seats but they made a conscious choice not to," says Swaney. "The Colts care about their fans and they chose not to be greedy." Because of that design, he says, there's "not a bad seat in the house."

Paul Brown’s 2012 Mustang Boss 302S will be displayed in Ford Racing's booth for this year’s Barrett-Jackson Collector Car Auctions , 16-22 January. One hundred and ten years after the Ford Motor Company founder brought home a victory in his one and only auto race as a driver, Ford racing teams and drivers around the world brought home victories and championships in the program's 110th anniversary season.

Rentrak Corporation, the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year TV Essentials™ contract with MavTV. MavTV (Movies, Action & Variety), is an emerging cable network recently purchased by high performance oil products powerhouse Lucas Oil. Rentrak's census-like television currency combines consumer purchasing statistics with TV viewership consumption in order to provide agencies and network clients with an advanced targeting service to deliver the right consumers to advertising clients.