INDIANAPOLIS, IN (May 1, 2025) – Lucas Oil Products is proud to announce its recognition as one of America’s Most Trusted Brands by USA Today and one of America’s Most Loved Brands by Newsweek for 2025.
These prestigious honors reflect the deep trust and emotional connection Lucas Oil has cultivated with millions of consumers across the United States. The awards are based on two of the largest independent consumer studies in the country, each involving more than 24,000 U.S. participants and over 359,000 comprehensive brand reviews.
“Earning the trust and loyalty of our customers has always been at the heart of everything we do,” said Morgan Lucas, CEO of Lucas Oil. “Getting this kind of recognition from USA Today and Newsweek means so much to us because it comes straight from the people who use our products every day. It’s a real testament to our team’s heart, hustle, and commitment to doing things the right way.”
Trusted by America
USA Today’s America’s Most Trusted Brands award is grounded in real-world consumer experience and evaluates brands on five essential trust categories: trust, reliability, emotional connection, alignment with personal values, and likelihood to purchase. Consumers were only asked to evaluate brands they use or are personally familiar with, ensuring results rooted in authentic consumer relationships.
Loved by America
Newsweek’s America’s Most Loved Brands highlights companies that have mastered emotional engagement and fostered strong, lasting consumer relationships. Rankings were determined through a holistic analysis of brand love, purchase intent, reliability, brand affinity, and brand credibility based on confidential survey results, and alongside data on social media sentiment and followership.
“From the garage to the track, we remain committed to delivering products that not only perform, but that people can believe in and trust,” added Katie Lucas, President of Lucas Oil. “We are grateful to our customers for their continued loyalty and confidence in our products and we look forward to building even stronger connections in the years ahead.”
