This collaboration marks a long-term commitment to scale the event’s reach and deepen its civic engagement.
INDIANAPOLIS (August271, 2026) – In a significant development, the 500 Festival and Lucas Oil announced a historic partnership with a five-year agreement to amplify their commitment of community impact around the 500 Festival Parade.
Giving back is one of Lucas Oil’s guiding principles and like the 500 Festival, they want to improve the lives of their people, serve others, use business as a force for good, and strengthen the community around them. By leveraging the cultural significance, history, and legacy of the iconic 500 Festival Parade and the Indianapolis 500, both companies aspire to serve more Hoosier communities creating traditions that are passed from one generation to the next.
Over the years, Lucas Oil has played a meaningful role in the 500 Festival, celebrating milestones like the 100th Running of the Indianapolis 500, showcasing community impact through multiple Parade floats and specialty units, honoring our nation’s heroes at the Memorial Service, and engaging as a Corporate Member.
“We are thrilled to extend our Parade partnership with Lucas Oil as the title partner,” said Dave Neff, president and CEO of the 500 Festival. “They are a community pillar committed to driving positive change while serving families, veterans, and local programs, and their contributions have helped our events grow. This is a key moment in the Parade’s history, and we look forward to collectively expanding our initiatives to serve the Indianapolis community.”
“Throughout the month of May, and truly all year long, the 500 Festival has long served the Indiana community by inspiring joy and amplifying the legacy behind one of our state’s most iconic events: the Indianapolis 500,” said Katie Lucas, president of Lucas Oil. “At Lucas Oil, our deep commitment to giving back and serving others aligns perfectly with the 500 Festival’s mission, making this long-term partnership a natural fit. We look forward to connecting with race fans and supporting the traditions that make Indy in May so special.”
The Lucas Oil 500 Festival Parade, scheduled for May 29, 2027, continues to attract 200,000 attendees and spectators from across the country. Tickets for the Parade will go on sale in March 2027. For more information or to stay up-to-date, visit 500festival.com/parade.
ABOUT LUCAS OIL
For more than 35 years, Lucas has set the world standard in superior engine oils, additives, appearance and lubricant products – powering lifestyles across the automotive, trucking, marine, outdoor, motorsports, industrial and home product worlds. The hard-charging American brand’s commitment to bring the ultimate in performance solutions impacts every customer and partner equally – from jointly-engineered oil for racing teams like Richard Childress Racing (RCR), Monster Jam®, sports teams like the Dallas Cowboys and Indianapolis Colts, to additives that deliver unrivaled fuel economy, power and extended engine life to an everyday driver.
Based in Indianapolis, the company’s rapidly expanding global footprint is highlighted by cutting-edge research and development operations, evolving retail channels and high-tech manufacturing. More than 300 premium products make up the largest variety of shelf products of any oil company in the United States with a distribution network across 48 different countries and big-name retailers that include Advance Auto Parts, AutoZone, O’Reilly Auto Parts, NAPA, Walmart, Home Depot, Harbor Freight, Rural King, Tractor Supply and more. For additional information, visit www.LucasOil.com and follow #TeamLucasOil on Facebook, X, Instagram and TikTok. Lucas Oil was recognized asUSA Today’s Most Trusted Brands 2025 andNewsweek’s Most Loved Brands for 2025.
ABOUT 500 Festival:
Founded in 1957, the 500 Festival is a not-for-profit organization that produces more than 40 life-enriching events and programs while celebrating the spirit and legacy of the Indianapolis 500® and fostering a positive impact on the city of Indianapolis and state of Indiana. One of the largest festivals in the nation, each year more than half a million people attend an event or program produced by the 500 Festival. Since its founding, the 500 Festival has contributed more than $500 million in economic value to Indianapolis. To learn more about the 500 Festival, please visit 500festival.com or follow us on Facebook, and Instagram.
