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Late Model Dirt Series Logo 2010

Lucas Oil Late Model Dirt Series


lmds1 The Lucas Oil Late Model Dirt Series is the premier national touring sanctioning body for dirt super late models. The Series will sanction 46 events in 19 different states in 2012. These Lucas Oil Late Model Dirt racecars are on the cutting edge of technology in construction and are powered by 800 horsepower V-8 engines based on the Chevy, Ford and Mopar power plants. Nothing is “stock” about these $70,000 machines that provide dirt slinging, sideways, door-to-door racing action lap after lap. The in your face excitement of a Lucas Oil Late Model Dirt Series event is second to none in motorsports!

The Lucas Oil Late Model Dirt Series provided its many race fans the most exciting and entertaining events in 2012. The Lucas Oil Late Model Dirt Series averaged 49 entries per event in 2012 the highest average of any touring series in the country. The LOLMDS also had over 500 different drivers competing at least once with the series in 2012.

The Series will sanction numerous marquee events in 2012 including the DART Winternationals at East Bay Raceway Park, Commonwealth 100 at Virginia Motor Speedway, DART Show-Me 100 at Lucas Oil Speedway, Silver Dollar Nationals at I-80 Speedway, Sunoco North/South 100 at Florence Speedway, COMP Cams Topless 100 at Batesville Motor Speedway, Hillbilly Hundred at I-77 Raceway Park, USA 100 at Virginia Motor Speedway, Jackson 100 at Brownstown Speedway, Lucas Oil Late Model Knoxville Nationals at Knoxville Raceway and the season finale $50,000 to win Dirt Track World Championship at Portsmouth Raceway Park.

The Lucas Oil Late Model Dirt Series has also put together a strong TV package in 2012 to broadcast Ten (10) events on several TV Networks including CBS, NBC Sports, SPEED and MavTV. In-car cameras and special pit side on-air reports bring the racing action to an even more intense and entertaining level for viewers. The series has partnered with CBS to bring dirt late model racing to a true major national broadcast network. The CBS Sports Spectacular will air the DART Show-Me 100 from Lucas Oil Speedway on May 25-26th for the second year in a row. This broadcast brought tremendous ratting and viewership in 2011 and is sure to bring the high ratings for a dirt late model show on TV in 2012.

The series also has expanded its presence among the many social media outlets including Facebook, Twitter and YouTube to expand the brand to whole new untapped market. Combined with an extensive TV package, series press releases, series website and all the social media outlets packaged together the LOLMDS brings enormous brand recognition, publicity and exposure to the companies that partner with the series!!!

As the owner of the race series, the Lucas Oil Company has put in place the necessary infrastructure with an experienced professional staff to provide sponsors, racers, race fans and promoters an exciting brand of entertainment while bringing much needed stability to the dirt late model industry. The same formula of success that the Lucas Oil Company is founded on is being passed on to the race series to ensure tremendous results for everyone involved.

For more information on the Lucas Oil Late Model Dirt Series including event and television schedules, please visit