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Georgia Boot Partners with Lucas Oil Late Model Dirt Series

WAYCROSS, GA (March 21, 2013) - Georgia Boot, a leader in the work footwear market, has partnered with the Lucas Oil Late Model Dirt Series as an associate sponsor for 2013. With their current primary sponsorship with Clint Bowyer Racing and driver Steve Francis, Georgia Boot expanded their involvement in the sport by partnering with the premier national touring late model series in the country.

Based in Nelsonville, Ohio, the company manufactures and markets quality work and outdoor footwear and will use the LOLMDS as a platform to increase their brand awareness. The demographics and fan base is a perfect fit for the Ohio based company to reach new customers and partner with the series that their sponsored driver will compete on full time in 2013. "Georgia Boot knows that the fans of the Lucas Oil Late Model Dirt Series are some of the hardest working race fans in the United States. We've seen great returns in our first year as a marketing partner with Clint Bowyer Racing, so it's a no-brainer to get involved with the series and show the race fans our quality work and casual footwear", stated Seann Anderson, Sponsorship Manager of Georgia Boot.

Georgia Boot revolutionized the work boot industry in 1992, with the introduction of its Comfort Core® Insole Technology and continually strives to bring new, innovative technology to the industry. Aside from work footwear, the company also markets an exceptional line of hunting, fishing, and outdoor footwear under the Georgia Sport & Trail brand name. Georgia Boot's core line of safety footwear is laboratory tested to meet the highest safety standards set by OSHA. Every new material or component is thoroughly researched and tested before it's incorporated into the footwear - making Georgia Boot the best choice wherever people work with heavy equipment, machinery and containers.

Georgia Boot's "Walk in our Boots" sweepstakes is already underway and features Lucas Oil Late Model Dirt Series regular Steve Francis and car owner Clint Bowyer! The grand prize winner will receive a 2013 3600 Bobcat 4x4 UTV, a pair of Georgia Boots, Georgia Boot Comfort Core Loggers t-shirt and a Georgia Boot hat. 1st prize winner will receive a VIP experience at Charlotte's fall race while watching Clint Bowyer race his #15 Michael Waltrip Racing Toyota Camry. The following day, the 1st prize winner will attend an exclusive dirt track driving experience with Steve Francis and Clint Bowyer. They will also receive a pair of Georgia Boots, Georgia Boot Comfort Core Loggers t-shirt and a Georgia Boot hat. Enter to win Georgia Boot's "Walk in our Boots" contest at www.georgiaboot.com/sweeps . 

"We are very honored to have the great people at Georgia Boot involved with the LOLMDS this year. Their marketing strategy and activation has been a huge success with their partnership with Clint Bowyer Racing and Steve Francis. We look forward to a great partnership with their company and working with them on some activation at some of the bigger events this year. Their big sweepstakes contest is a neat pomotion and will be a plus for our great fans this year and we look forward to working with them", stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.

The Lucas Oil Late Model Dirt Series heads to Indiana on March 23rd for the "16th Annual Indiana Icebreaker". The event will take place at the historic Brownstown Speedway in Brownstown, IN and pay $10,000 to the winner and $800 to start the feature event. Don O'Neal is the defending race champion of the Indiana Icebreaker and will be looking to increase his lead in the national championship points standings. For more information about this year's "Indiana Icebreaker" visit the track website at www.Brownstownspeedway.com.

This will mark the first time the series will utilize the new tire rule that was recently announced. Since the announcement the series has received alot of positive feedback from racers once they fully understood the scope of the new rule. The Brownstown tire rules are as follows; Right Rear Hoosier Tire 01, 03, 06, LSB21/55, LM20/40, Left Rear/Fronts Hoosier Tire Rib 1300, 1350, 1640, LSB21/55, LM20/40. For further questions about the tire rule please call Rick Schwallie at 951-403-1609 or Kenny Kenneda at 951-746-8577.

The Host Hotel for this event will be the Fairfield Inn and Suites in Seymour, IN located at 327 North Sandy Creek Drive. Contact the hotel office to make reservations at 812-524-3800 and ask for the special racer rate for that weekend.

To learn more about Georgia Boot visit their official website at www.georgiaboot.com along with their Georgia Boot Racing page at www.georgiaboot.com/racing .

Visit Georgia Boot on the social media links as well at www.facebook.com/GeorgiaBoot and on www.twitter.com@Georgiaboot . 

For the latest breaking news on the Lucas Oil Late Model Dirt Series, visit the series' website at www.lucasdirt.com .

Follow the series on the social media outlets at www.facebook.com/lucasdirt  and www.twitter.com/#!/lucasdirt


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