Ranger Boats, Lucas Oil Announce Partnership
FLIPPIN, Ark. - Ranger Boats, the nation's premier manufacturer of fiberglass fishing boats, announces a partnership with Lucas Oil, the leading manufacturer of high-quality petroleum additives and oils for high-performance engines.
The alignment of the two iconic brands includes several joint initiatives, including a new "Factory Fill" program, which centers on the use of several key Lucas products in the Ranger manufacturing process. This includes the use of Lucas hydraulic steering fluid, grease and marine engine oil at the factory. In addition, each Ranger boat will come equipped with a pre-packaged sample kit of Lucas Oil products, including their highly acclaimed Slick Mist speed wax and interior detailer along with samples of Lucas fishing reel oil, fuel injector cleaner, ethanol treatment and trim and tire shine. The kit will be packaged in a convenient bucket with lid for long-lasting use and boasts a retail value of over $50. The Factory Fill program also includes opportunity for all authorized Ranger dealers to carry Lucas Oil products in their showroom.
"We're proud to elevate our relationship with Lucas Oil to this level," said Ranger Boats President Randy Hopper. "The Lucas brand shares so many similarities with Ranger. From the quality of their products and people, to a shared passion of competitive fishing and time on the water - we're excited to pass along the benefits of working with a great brand to our loyal family of Ranger owners."
Among other things, the new partnership also includes several joint promotional sponsorships. With a shared interest in several key organizations, focusing especially on competitive angling, the two brands are providing even more value to Ranger owners with quality products and joint programs with Lucas Oil.
"We're passionate about fishing and boating," said Jamie Devney, Director of Sales and Marketing/Team Lucas. "It doesn't matter if you're a weekend angler or serious tournament fisherman; Lucas Oil marine products enhance the performance of any boat. Combine that with so many award winning products designed to help take care of tow vehicles, and we feel like our partnership with Ranger Boats is a perfect fit."
About Ranger Boats
Ranger Boats, headquartered in Flippin, Ark., is the nation's largest manufacturer of premium fiberglass fishing boats, including a series of bass, multi-species, fish 'n play and saltwater boats. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest-quality, strongest-performing boats on the water. For more information, go to www.rangerboats.com.
About Lucas Oil
Lucas Oil Products, Inc., founded in 1989 by former trucking company owner Forrest Lucas and his wife Charlotte Lucas. The company produces a premium line of oils, greases and problem solving additives for the consumer automotive industry and a heavy-duty line of products for the industrial and agricultural markets. Lucas Oil Products, Inc., additionally produces a complete product line for: heavy-duty commercial trucking, motorcycles, ATV/UTV, marine and industrial applications.
Lucas Oil Products, Inc., also owns Lucas Oil Production Studios, which produces over 300 hours of original content for several different networks including: CBS, CBS Sports Network, NBC, NBC Sports, SPEED and MAVTV networks.
Lucas Oil purchased the MAVTV network in 2011. MAVTV, "American Real" is targeted at U.S. action-oriented households, featuring major action/adventure movies, diverse original motorsports racing coverage and a variety of comedic, adventure and documentary series. For more information go to: www.LucasOil.com.Follow @Lucas_Oil