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New Team Lucas Partner 1-800LoanMart Going Big At Upcoming Las Vegas Short Course Race
Company Announces Team Support of Austin Kimbrell's Pro Lite Unlimited
CORONA, CA- (September 17, 2012) - After enjoying its first taste as part of the Team Lucas corporate family as a presenting sponsor of the Lucas Oil Modified Series and most recently a very exciting introduction to Lucas Oil Drag Boat Racing Fall Classic at the just-completed San Diego Bayfair Festival, 1-800LoanMart is preparing to turn up the heat this weekend in Las Vegas. The venue? The highly-charged Lucas Oil Off Road Racing Series.
Recently named the title sponsor for the LoanMart "Fight Under the Lights" presented by Las Vegas Events, 1-800LoanMart today made an even deeper commitment to the rapidly-growing off road racing series by announcing a new relationship with young short course phenom Austin Kimbrell. Kimbrell, who drives the #88 Ford truck in the Lucas Oil Pro-Lite Unlimited class, will debut a new green and white 1-800LoanMart graphics package this weekend at Las Vegas and fly the company colors through the 2013 season.
Kimbrell Motorsports is also supported by Toyo Tires, FiberwerX, Method Race Wheels, ProAM, Hughes Performance and Rusty's Off-Road.
For several seasons, Kimbrell has made his presence felt in the very competitive Lucas Oil Off Road Series. After racking up a string of impressive victories and podium finishes in UTV and SuperLite competition, in 2012 he made the jump into the Pro Lite ranks. Currently third in championship points, Kimbrell is well versed in mechanics -- meticulously prepping his own truck for each race.
Established in 2001, 1-800LoanMart is leading provider of non-traditional lending by providing loans directly to consumers via a diverse portfolio of financial products, including direct financing on auto title loans. Backed by an A+ rating with the Better Business Bureau, 1-800LoanMart is able to fund most loan requests via the value of customer's automobiles.
This weekend's 1-800LoanMart "Fight Under the Lights" presented by Las Vegas Events represents the penultimate rounds of Lucas short-course racing in 2012. For the first time in its history, the series has switched from its traditional weekend (Saturday/Sunday) format to run under the lights of Las Vegas Motor Speedway on Friday and Saturday nights. In addition, the Lucas Oil-owned series will host a large pre-race celebration at the world famous Fremont Street Experience for the public on Thursday night, September 20 beginning at 8:00pm. Many of the series' top drivers will be on hand to display their exotic race vehicles and sign autographs for fans.
"The newly extended relationship with Lucas Oil and Team Lucas started off with a bang on the water of San Diego's Mission Bay at the Bayfair Festival, but it will really hit its stride in the dirt of Las Vegas," said 1-800LoanMart Marketing Director Colby Estes. "We love the excitement and growth that the Lucas Oil short-course environment provides its racers, fans and sponsors, not to mention the incredible amount of major television coverage the series now generates. Having both a 1-800LoanMart event in Las Vegas and a competitive and exciting young racer like Austin Kimbrell to root for is really exciting for everyone involved in our company."
The Team Lucas concept is a unique and dynamic advertising and marketing platform for consumer brands around the country. Team Lucas showcases the Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling Series, Lucas Oil Modified Series, Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Speedway, Lucas Oil Production Studios and a presence in the Indianapolis Colts Lucas Oil Stadium. These Team Lucas entities represent over 300 annual live events featuring 300-plus hours of prime time programming on national and international television.
In becoming part of Team Lucas, 1-800LoanMart joins an impressive group of corporate partners that includes GEICO, Rockstar Energy Drink, General Tire, E3 Spark Plugs, Magnaflow Exhaust and CANIDAE All Natural Pet Foods.