Current Category : News and Headlines :
1-800LoanMart Steps Aboard Team Lucas As Corporate Partner Of The Lucas Oil Drag Boat Racing Series
-- Relationship Kicks-Off At This Weekend’s Bayfair Festival --
(September 14, 2012) – Joining a growing list of members within the Team Lucas family, 1-800LoanMart is getting set to enjoy its first official corporate outing as part of San Diego’s Bayfair Festival and the Lucas Oil Drag Boat Racing Series. Taking place at Crown Point at the city’s scenic Mission Bay, this weekend’s event marks the highly-charged tour’s only 2012 stop in California.
Established in 2001, 1-800LoanMart is leading provider of non-traditional lending by providing loans directly to consumers via a diverse portfolio of financial products, including direct financing on auto title loans. Backed by an A+ rating with the Better Business Bureau, 1-800LoanMart is able to fund most loan requests via the value of customer’s automobiles.
“Once we were exposed to the Team Lucas concept we realized it represented an ideal platform for the 1-800LoanMart brand,” said Marketing Director Colby Estes. “Being part of an iconic event like the San Diego Bayfair Festival is a perfect way to kick-off our new association with Team Lucas.”
The Team Lucas concept is a unique and dynamic advertising and marketing platform for consumer brands around the country. Team Lucas showcases the Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling Series, Lucas Oil Modified Series, Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Speedway, Lucas Oil Production Studios and a presence in the Indianapolis Colts Lucas Oil Stadium. These Team Lucas entities represent over 300 annual live events featuring 300-plus hours of prime time programming on national and international television.
In becoming part of Team Lucas, 1-800LoanMart joins an impressive group of corporate partners that includes GEICO, Rockstar Energy Drink, General Tire, E3 Spark Plugs, Magnaflow Exhaust and CANIDAE All Natural Pet Foods.
This weekend’s Lucas Oil Drag Boat Racing Series will be highlighted by the top Fuel Hydro class that can reach 260 mph on a quarter-mile course. A field of approximately 90 boats will be competing Friday, Saturday and Sunday in 11 classes including sportsman, PWC and professional. 1-800LoanMart signage will be on prominent display at the San Diego Bayfair facility, as well as branding for 2013 series race coverage on the SPEED television network.
In addition to the Lucas Oil Drag Boat Racing Series, 1-800LoanMart will also be hitting the dirt via the rapidly expanding Lucas Oil Off-Road Racing Series presented by GEICO. In fact, the series penultimate race, scheduled for September 21-22 at the Las Vegas Motor Speedway, has been renamed the LoanMart “Fight Under the Lights” presented by Las Vegas Events.”