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See what Forrest Lucas Has to Say about MAVTV: American Real
MAVTV is first and foremost of Americans, By Americans and for Americans. It's a network built on a legacy of speed, power danger and endurance. It's entertainment for real people featuring real life in all of its unapologetic blue jean and t-shirt glory.
Corona, CA, June 20, 2012 - The new 'American Real' MAVTV will re-launch on July 4, 2012 repositioning the network to reach an underserved segment of American viewers. MAVTV will aspire to evoke the spirit of real American families living across the USA - - - in the heartland, in big and small towns, and on Main Street USA. MAVTV is the cable network acquired by Lucas Oil Products, Inc. in September 2011. Pittsburgh-based MARC USA is managing MAVTV's advertising/marketing campaign rebranding the network.
MAVTV's parent company is Lucas Oil Products, Inc. - a lubricant power-house producing more than 350 premium unique formulation oil products and markets them in 26 countries. Its production arm, Lucas Oil Studios, maintains its own high definition production studio and produces more than 300 hours of programming for CBS, NBC, SPEED, FUEL and MAVTV.