POINTE VEDRA, FL - (2/22/2012) Lucas Oil Products Inc., enthusiastically announces the welcome return of E3 Spark Plugs as a sponsor for the Lucas Oil Off Road Racing Series for the fourth consecutive year and the fifth as a Team Lucas Partner. E3 has been a track side presence since the inception of the Series and a loyal, effective marketing collaborator.
Steve Joiner, Vice President Sales and Marketing, of E3 explains, "The audience for Lucas Oil Off Road Racing loves high performance. With our affiliation with Lucas Oil and this great series, we can build on our E3 spark plug high-performance product brand. The Team Lucas audience appreciates big engine power and nothing helps deliver that power better than our DiamondFire design spark plugs." Joiner further commented "Since the Lucas Oil Off Road Series and Team Lucas events attract a lot of families; we can also stress the family-friendly story of how we are helping to reduce greenhouse gas emissions and global warming by reducing fuel consumption. Performance with economy for a better environment-we think it's a message that will hit home with this audience."
E3 was one of the first companies several years ago to realize the value of becoming a Team Lucas partner", remarked Off Road Series Director, Tony Vanillo. "Todd Ayers and the entire E3 family are the real deal, fantastic to work with, deeply committed to improving their product through racing, and highly ethical. E3 makes an excellent product and is a perfect fit for the Lucas Oil Off Road Racing Series."
About E3 Sparkplugs: Backed by a five year, 100,000-mile warranty, E3 Spark Plugs with its patented side-wire electrode projects the combustion spark in a way that more quickly ignites the air/fuel mixture, thereby creating a significantly faster and larger flame kernel. In effect, this burns more of the available fuel, resulting in increased combustion efficiency for improved power and fuel economy with reduced emissions. E3 Spark Plugs are available for most automotive, powersport and lawn & garden applications at automotive and hardware retail stores nationwide. For more information and complete test results, visit www.e3sparkplugs.com.
About the Lucas Oil Off Road Racing Series:
The Lucas Oil Off Road Racing Series is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. This is Short Course. For more information please visit www.LucasOilOffRoad.com.