|MAVTV PRESIDENT BOB PATISON ON DISTRIBUTION AND PROGRAM STRATEGIES
Racing and motorsports net MAVTV is pushing hard to reach 50 million households in the next few years, according to president Bob Patison. Founded by four former Showtime Networks execs, it recently signed a deal with DirecTV, making its programming available to more than 26 million households. The programs are currently available in SD with HD expected in the second half of next year. Patison chatted with CableFAX about the Lucas Oil Products-owned network's distribution, rebranding and advertising.
|LUCAS OIL PRODUCTS, INC. INKS 3 YEAR RENEWAL WITH CBS BROADCASTING
Lucas Oil Products, Inc. and Lucas Oil Production Studios are pleased to announce that a new 3 year agreement with CBS Broadcasting has been reached. This 3 year contract renewal will provide TV coverage through the 2016 race season. As part of the CBS Sports Spectacular package, viewers will receive 12 hours of original Lucas Oil Motorsports programming annually, including the always intense Lucas Oil Off Road Racing Series.
|ReadyLIFT Suspension Moves into 3rd Season With Team Lucas
ReadyLIFT® Suspension, Inc. will continue with Team Lucas for a third straight season in 2013, focusing its partnership on both the Lucas Oil Off Road Racing Series and the Lucas Oil Regional Off Road Series.
The ReadyLIFT Off Road Suspension Toyota Tundra will be the pace truck of the Lucas Oil Off Road Racing Series and the Official Suspension of the Lucas Oil Regional Off Road Series.
|Toyota Expands Motorsports & TV agreement with Team Lucas for 5th Year
Toyota has renewed its agreement with Team Lucas to be the presenting sponsor of the CBS Sports Spectacular for 12 one-hour network television broadcasts and have the Toyota Tundra as the Official Truck of the Lucas Oil Off Road Racing Series for the 2013 season.Toyota's power block on the CBS Sports Spectacular features many of the Team Lucas series racing portfolio: the Lucas Oil Late Model Dirt Series, Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series and Lucas Oil Pro Pulling League.
|General Tire Returns For 7th Season With Team Lucas
General Tire returns for its seventh season with Lucas Oil in 2013, a partnership that includes Official Tire status in all six of Team Lucas' motorsports series and a presence that cuts a broad swath across the landscape of American motorsports.
|GEICO Renews Successful Team Lucas Partnership Through 2014
Extending a highly successful union that first began in 2009, Team Lucas announced today that GEICO is renewing its Team Lucas agreement for the next two years. Team Lucas is a dynamic, one-of-kind 'grass roots' advertising and marketing platform created by Lucas Oil that reaches hundreds of millions of consumers a year.
|E3 Spark Plugs To Continue Comprehensive Sponsorship Partnership With Team Lucas
E3 Spark Plugs entering its seventh season as part of a long-term agreement with Team Lucas, will be participating in sponsorship programs in the 6 Lucas Oil Series (Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Drag Boat Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series and Lucas Oil American Sprint Car Series) and the Lucas Oil properties including I-10 Speedway in Blythe, California and the Lucas Oil Speedway in Wheatland, Missouri.
|Lucas Oil and MAVTV To Reveal 2013 "American Real" Marketing Initiative At Indianapolis Motorsports Trade Show
Lucas Oil Products, Inc., producer and marketer of 350 unique oil and lubrication products in 26 countries around the globe will lay out its expanded commitment to American motorsports this Friday, December 7th at a special "Lunch With Lucas" press conference at the International Motorsports Industry Show (IMIS) in Indianapolis.
|Ranger Boats, Lucas Oil Announce Partnership
Ranger Boats, the nation's premier manufacturer of fiberglass fishing boats, announces a partnership with Lucas Oil, the leading manufacturer of high-quality petroleum additives and oils for high-performance engines.
The alignment of the two iconic brands includes several joint initiatives, including a new "Factory Fill" program, which centers on the use of several key Lucas products in the Ranger manufacturing process.
|E3 Spark Plugs Named Official Spark Plug Of NHRA; E3 Glow Plus Official Glow Plug Of NHRA
NHRA announced today that E3 Spark Plugs will become the official spark plug and official glow plug of NHRA beginning in 2013. As part of the multi-year agreement, E3 Spark Plugs will be designated as the “Official Spark Plug of NHRA” and E3 Glow Plugs the “Official Glow Plug of NHRA.”